Rooted in Tradition
Twelve generations. One way of life.
This is our home
Arctic Land Adventure is built around the Vasara Reindeer Ranch by Lake Peerajärvi.
For twelve generations, our family has lived with the reindeer, the seasons and the landscape of the far north.
What guests experience here is not a recreated tradition. It is everyday life.
Living with the Land
The Arctic teaches respect.
Our buildings are heated with geothermal energy from Lake Peerajärvi. We use local products whenever possible and work closely with local people and businesses.
We believe the best way to protect the north is simply to live responsibly within it.
Reindeer First
Everything begins with the wellbeing of the herd.
Small groups, limited visitor numbers and experiences that take place within the rhythm of Ranch life help us keep things calm — for both people and reindeer.
The herd is not here for tourism. Tourism is welcomed into the life of the herd.
Built to Last
As a family business, we think in generations rather than seasons.
The choices we make today should still make sense decades from now.
For our family. For our guests. For the Arctic we call home.
Welcome to our way of life
Sustainability is often presented as a promise for the future.
For us, it is part of everyday life today. It lives in the work we do, the landscape we care for and the traditions we continue to share.
This is our way of life.